Xiaomi, the Chinese smartphone manufacturer is planning big deals this year, as it is on an expansion wave with a low-cost smartphone heading towards Japan. The Chinese company is aiming to sell over 40 million handsets, at a price of just $50 for a single smartphone. And according to Nikkei Asian Review, the rumors seem to be true. How come the big plans for Xiaomi? Perhaps it`s the phone manufacturer`s growing popularity and high sales that the phone maker has had lately with the selling of its cheap devices. To remind all of you who doesn`t know the history of Xiaomi, the phone maker is originated in China and is considered to be the country`s high-end smartphone maker, selling devices at very low prices.
Also, the company managed to have high sales in 2012, when it sold over 7 million devices, generating a revenue of more than $2 billion.
Hugo Barra, the new head from Xiaomi, in charge of the company`s expansion plans, reveals that the firm is now targeting South Asia, and states that he is trying to find markets that would suit the selling of the low-cost handset immediately.
As our source also mentions, the market of low-cost smartphones include some smartphone manufacturers worthy of their names like Nokia, Motorola or HTC, but none with a price of $50 or even less. Curiously enough, iPhone 5C is also considered a low-cost device, for the hugely price of $549 at 16GB, but with no contract whatsoever.
I am seeing a new era of low-cost smartphones in the years to come, since this profitable market will seemingly keep some smartphone makers on the market, and also offer the choice for the giants in the industry to turn their heads towards cheaper markets like Asia, and still keeping their high-ends devices for some exclusive markets like Europe or the U.S.
In fact, this is what Xiaomi is also trying to do with the launching of the device in Japan for a reasonable price of $50, yet the device coming with some great specs like an 8MP rear camera, a quad-core 1.5 GHz processor and 2 GB of RAM with 16 internal memory.