As rumors suggest, Apple has launched some initial talks with senior label executives related to an alleged strategy that will expand their famous iTunes services. The talks are related mostly to a way to pave the way for music streaming service from Apple that is intended to compete with Google, as well as with other music streaming services such as Beats Music, Spotify, Rdio, and Deezer.
In the same time, the big Cupertino-based company is planning to release a new app for the Android community, where users will have the possibility to go and simply buy music from. As you can see, this means that Apple is planning to move their famous music services, iTunes, to the Android platform, along with their music streaming service.
The sources indicate that Apple is said to be considering multiple strategies in order to solve this aspect regarding the declining sales from iTunes. In what concerns the wave of suggestions, the Fruit Company has received several ideas, which included having exclusive album release windows where the digital versions of the respective album will go on sales on the iTunes store.
Basically, this means that Apple will sign a contract with various singers in order to have album release exclusivity. The digital copy will go on sales before the physical CD’s does, which offers Apple a huge advantage. However, individual songs will not be available for buying until the physical CD is released to the public.
In what concerns Apple sales within their music Store, on-demand subscription services seem to be growing and digital downloads seem to decrease substantially. More precisely, US digital album sales are now down 13% from the last year, and the track sales are down by 11% from the last year.
On the other hand, incomes from streaming services have been increasing. Streaming services such as Pandora, Spotify, and YouTube generated around $1.4 billion in revenues last year, which means an increase of over 40% from 2012.
In the same time, as Apple has indicated, it may be possible that these figures are being affected by the fact that Android devices have become more and more popular than before, and the iTunes service is not available for people to download music on their devices. Therefore, the iTunes audience is actually limited only for those who own an iPhone, iPad or an iPod Touch.
The iTunes Radio service was first introduced on September last year, along with the iOS 7 update, and it allows users to have some control over what they hear on the app. In this way, users can skip, play, or stop any song they want, as well as to discover new music, which they may purchase on the iTunes store. I am sure that if Apple will port iTunes on Android device, it will generate plenty of negative and positive feedbacks. However, for those of you who want to learn more, we will keep in touch with what is new in this chapter.