Samsung: why it really ditched Snapdragon 810
If you are interested in Samsung Galaxy S6, then that means you already heard about Samsung giving up on the Snapdragon 810 due its overheating issues. But as much as we want to believe this is the only reason Samsung ditched the Qualcomm’s processor, there are a lot more reasons to justify their decision. Surely, Qualcomm still hasn’t resolved the 810 problems but they at least tried reconfiguring it for lower heat, so that it would meet Samsung’s expectations.
Even so, Samsung still decided on using their own processor, Exynos 7420 chipset, not only on their Galaxy S6, but they even tried convincing other OEMs to include the Exynos in their devices. And with this, we can only draw the conclusion that Samsung is actually using Qualcomm’s issues as an opportunity to enter with its processor on the market and win contracts that otherwise it would have been difficult to win.
After Samsung suffered more than 60 percent sales drop in the third quarter of 2014, we were expecting it to try a different strategy to make a comeback on the smartphones market. For Samsung this must have been a critical problem since most of their profits are coming from its IT & Mobile Communication division. Why critical? Because this was the lowest profit the company has registered since 2011 and their Galaxy S5 on which they relied to balance their profits has unfortunately been surpass by other Android smartphones, such as LG G3 and HTC One M8. Furthermore, even if the company still is a leader in the smartphone industry on a global scale, other smartphone manufacturers such as the Huawei, are gaining more and more territory and Samsung might find itself in a difficult position.
Being on the verge of losing that first place is definitely not a bright future for Samsung and while they still want to keep their place in this industry, they must find other markets to enter in. And here is where their Exynos 7420 makes its debut and is overwhelming the market, by opening new opportunities for Samsung to rebalance their profits. The conclusion?
Samsung is all about business with their chipset and with their focus on the Exynos 7420, they actually want to compete with Qualcomm on the SoC market, which is a powerful and still a strong competitor. Qualcomm is a leading developer when it comes to wireless telecommunications products, but they are already starting to lose their spot. Qualcomm shares dropped with 8 percent after they reported that Samsung Galaxy S6 won’t include their 810 chip. In this, Samsung seems to have the upper hand, being one of the trusted trend leaders on the smartphone market and they surely use it to their own benefit.
However, the Exynos 7420 has an advantage over the Qualcomm’s Snapdragon 810. By looking at its specifications, Exynos 7420 is faster, having an operating speed of 2.1 GHz unlike the Snapdragon 810 speed of 1.6 GHz. It also has 14nm technology, which consumes less power than the Snapdragon 810 that is based on 20nm technology.
It remains to be seen how Qualcomm will respond to this provocation and how it will fare with Samsung’s possible success. After all, Exynos 7 chips have proven worth of admire after their downfall, with Exynos 6 not being released and with 5410 having the same issues as the Snapdragon 810. It was even rumored Samsung will abandon the Exynos business, but apparently they succeeded in creating something powerful this time.
Either way, while Qualcomm is trying to avert the competition with Samsung by working to its advantage, Samsung is ambitious and determined to win this war, by increasing the use of Exynos 7420. The two processor manufacturers will eventually fight for domination over the market and both will find their way into other smartphone manufacturers.
Source: androidpit.com
