Samsung and Apple managed to become the top sellers last year, with around 1 billion smartphones to be sold out in the entire world. The two rival companies are now rated the leaders in the smartphone market, with a slight advantage on behalf of Samsung, as the Korean company invested heavily in brand loyalty and in marketing as well. The statement is also proven by the feedback that Samsung received at the 2014 Consumer Electronics Show, where reports stated that people are more dependent on the Korean brand than other brands, especially than Apple, which seemed to have conquered the high class of customers with salaries of over $50,000 a year. Anyway, there will always be ups and downs for the two brands, as they will always compete on a constant developing market and only the strongest will survive.
The huge sales that the two leading smartphone companies managed to reach, is a true example of how fast the smartphone industry is growing year after year. The graphics below represents the evolution of the smartphone sales being shipped, starting with 2012, with a total of 1,7831 million handsets sold. A the opposite, 2013 seemed to have favored the smartphone market, with a total of 1,0042 million shipped worldwide.
The graphics also shows Samsung as being the absolute leader, yet with a decrease in shipments for the last quarter. On the other side, Apple didn’t manage to outrun Samsung with its iPhone 5S and 5C, as the company suffered some loses with its strategy being oriented only for the two handsets mentioned earlier.
Surprisingly, Huawei managed to have a high score for 2013, with a third place to win; the Chinese manufacturer had a great marketing strategy last year, and now the company is doing just well, with important advertisement campaigns to carry on, including a partnership with Arsenal FC, the famous British football club. LG and Lenovo also seemed to have done alright, but the two companies must reconsider their strategy, especially for the US and Europe, where their presence was visibly poor.